Menogga Mosebetsi wa Mantlha: Moralo wa Branding by 1983Asia

Menogga Mosebetsi wa Mantlha: Moralo wa Branding by 1983Asia is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2020

Menogga Mosebetsi wa Mantlha: Moralo wa Branding

by 1983Asia

Client: 1983Asia

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Menogga Mosebetsi wa Mantlha: Moralo wa Branding

Mongolo wa Buka: Menogga ke moralo wa branding o thehiloeng holim'a setso sa batho ba Zhuang, e leng sehlopha se fokolang naheng ea China. Setso sa Zhuang se na le tšomo e reng batho ba tsoaloa lipalesa, 'me molimo-tšehali oa Menogga o ntse a hlomphuoa le kajeno. Boitsebiso ba khoebo bo hlahisa moea oa botšehali, mosa le mamello e fumanoang tšomong ena. Litšoantšo tsa moralo tsa mesila ea setso ea Zhuang li ile tsa hlahlojoa ka mochini le ho hlophisoa hape ka software ea moralo oa dijithale ho theha sistimi ea kamehla ea ho bonoa. Boitsebiso bona bo sebelisoa liaparong, sepakisong le litšoaneng, ka ho sebelisa mokhoa oa hot stamping, mothapo oa tlhaiso le flocking. Sepheo ke ho arolelana setso sa Guangxi le bapalami ba bangata haholoanyane.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Menogga Mosebetsi wa Mantlha: Moralo wa Branding ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Menogga Mosebetsi wa Mantlha: Moralo wa Branding e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Menogga Mosebetsi wa Mantlha: Moralo wa Branding e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Dimensions & Packaging: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Tags: Package design, branding design, traditional culture, Asian design
Production Technology: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Design Challenge: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Research: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspiration: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Project Duration: this project finished in March 2018 in Guangxi China
Operation Flow: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patents: 1983ASIA
Team Members: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Image Credits: 1983ASIA