Meat n Beer Moralo Oa Brand by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2020

Meat n Beer Moralo Oa Brand

by Mateus Matos Montenegro

Client: Meat n Beer

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

13,375

Verified Award Winner

Verify Award Status for #87395

Hlahloba Ditshebeletso Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Moralo Oa Brand

Meat n Beer e nkoa e le lebenkele la thekiso ea thepa e rekisoang nama e khethehileng le li biri. Tsusumetso ea logo e tsoa ho kopantsoeng ha lihlahisoa tsa tsona tse peli tsa semelo. Ho tloha lihloohong tsa likhomo tsa setso tse nang le manaka a tsona a hlakileng, tse fetotsoeng ka sebopeho sa setšoantšo sa mohala oa rustic sa sekareleta, se sebelisanang le karolo e 'ngoe ea setso, botlolo ea biri. Yunione e sebakeng se setle le se fosahetseng, ka mokhoa o hlakileng ebile e le sebopeho se le seng moo sengoloa le setšoantšo li bopang setšoantšo se le seng. Typography e bapala le ho kopanya setaele sa khale sa indasteri le script ea sejoale-joale.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Meat n Beer Moralo Oa Brand ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Meat n Beer Moralo Oa Brand e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Meat n Beer Moralo Oa Brand e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro