Pleady Branding Boitsebiso ba Setshwantsho sa Khoebo by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
BoronseKerafikhe· 2020
Pleady Branding Boitsebiso ba Setshwantsho sa Khoebo
Client: Good Morning Inc
Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category
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The Design
About Pleady Branding Boitsebiso ba Setshwantsho sa Khoebo
Pleady Branding ke lenaneo la boitsebiso ba setshwantsho sa khoebo le entsweng bakeng sa moetsi wa direthe tse ikgethang. Lenaneo lena le akaretsa lebitso la khoebo, letshwao la khoebo, sepakete, diwebsaete, dibuka tsa dihlahiswa, difilimi tsa khoebo le dibaka tsa mekgatlo ya papadi ya khoebo. Lebitso lena le kopanya mantswe a play le ready. Puisano e hahilwe ho pota-pota polelwana ya sekgowa e reng Tape or Lose le setshwantsho sa bohlokwa sa mmatlisisi wa mosadi, se bululetsweng ke mola o tsamayang ho pholletsa le letshwao. Mmala o motala-serokolo o bontsha tlhokomelo e supang batlhodi ba dipapadi. Taolo ya mebala e boloka mmala wa khoebo o tshwana pampiring, filiming le disekereneng.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Pleady Branding Boitsebiso ba Setshwantsho sa Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Pleady Branding Boitsebiso ba Setshwantsho sa Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Pleady Branding Boitsebiso ba Setshwantsho sa Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
- Team Members
- Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida
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