Modern Odyssey Mosebetsi o ka Sehloohong: Kaho ya Pontsho by Hong Kong Trade Development Council

Modern Odyssey Mosebetsi o ka Sehloohong: Kaho ya Pontsho by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2020

Modern Odyssey Mosebetsi o ka Sehloohong: Kaho ya Pontsho

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About Modern Odyssey Mosebetsi o ka Sehloohong: Kaho ya Pontsho

Mongolo wa Buka: Modern Odyssey ke sete ya dikaho tsa pontsho tse ralilweng bakeng sa foyer le makgoro a diholo tsa pontsho ya kgwebo ya dijewele kwa Hong Kong. Sehlooho se ntshitswe tsomong tsa boholo-holo tsa Bagerike, mme kaho ye nngwe le e nngwe e bua ka modimo o mong, jwalo ka Zeus, Poseidon, Hera, Apollo, Artemis kapa Athena. Ho sebediswa dintlha tsa tshwantshetso ho fapana le ho hlalosa ka ho toba. Mabota le dikolomo di hahilwe ka meralo e bobebe ya tshepe e apeswang ka lesela le bonesitsweng le bulehileng, mme e bonesitswe ka mora ho yona. Dintho tse hlophisitsweng ka boitsebiso, mabone le medumo di phethela sebaka se seng le se seng. Sistimi e bobebe e dumella ho hlangwa ka matsatsi a mararo.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Modern Odyssey Mosebetsi o ka Sehloohong: Kaho ya Pontsho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Modern Odyssey Mosebetsi o ka Sehloohong: Kaho ya Pontsho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Modern Odyssey Mosebetsi o ka Sehloohong: Kaho ya Pontsho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.
Dimensions & Packaging: The venue’s main entrance mesh arch was 17m wide x 5m high, inside the Zeus shrine installation with LED waterfall at the foyer sat 50m2 x 4.5m high. The following entrance treatment designs inside the venue were constructed with similar specification. All walls and columns were built using a lightweight metal framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED were used to produce various ambient allegoric installations.
Tags: Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show
Production Technology: All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.
Design Challenge: Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.
Research: The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.
Inspiration: Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.
Project Duration: The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.
Operation Flow: The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.