Unto Communication Tool Mosebetsi wa Mantlha: Boitsebiso ba Khamphani ka Unto

Moralo oa Unto Communication Tool Mosebetsi wa Mantlha: Boitsebiso ba Khamphani ka Unto ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2020

Unto Communication Tool Mosebetsi wa Mantlha: Boitsebiso ba Khamphani

ka Unto

Moreki: Unto

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #92669

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Unto Communication Tool Mosebetsi wa Mantlha: Boitsebiso ba Khamphani

Mongolo wa Buka: Sesebediswa sa Puisano sa Unto ke sistimi ya boitsebiso ba khamphani e hahilweng ho dikologa karete ya lebitso e ka arolelanwang. Karete e na le boholo ba disentimithara tse 9 ka 5.4 mme e na le lesedi le tshwanang la puisano habedi, ka seng se ngotsweng ka ho lielwa ka hodima se seng. Mola o kgaotsweng ka die-cut o arola diblock tse pedi tseo, e le hore karete e ka arolwa hare ka bobedi. Motshwaruwa wa karete o dula le karolo e nngwe mme a fane ka e nngwe, e leng se dumellang karete e le nngwe ho fihlela motho wa bobedi ya sebediswang. Boitsebiso bona bo boetse bo akaretsa pampiri ya ditaba (newsprint flyer) le pampiri e sisinyehang e hatilweng (printed bubble wrap) e sebediswang bakeng sa ho phutha.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Unto Communication Tool Mosebetsi wa Mantlha: Boitsebiso ba Khamphani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Unto Communication Tool Mosebetsi wa Mantlha: Boitsebiso ba Khamphani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Unto Communication Tool Mosebetsi wa Mantlha: Boitsebiso ba Khamphani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Boholo le Phuthelo: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Lithegi: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Theknoloji ya Tlhahiso: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Phephetso ya Moralo: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Dipatlisiso: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Kgothaletso: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Nako ya Projeke: The project started in July till September 2019, in Taipei.
Tsamaiso ya Mosebetsi: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Litho tsa Sehlopha: Ming Hsi Chou
Ching Yi Angela Chang
Litlotla tsa Setshwantsho: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.