Blessing Gifts Mosebetsi wa Mantlha: Envelope ea Tlhohonolofatso by Weiquan Long

Blessing Gifts Mosebetsi wa Mantlha: Envelope ea Tlhohonolofatso by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2020

Blessing Gifts Mosebetsi wa Mantlha: Envelope ea Tlhohonolofatso

by Weiquan Long

Client: China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Blessing Gifts Mosebetsi wa Mantlha: Envelope ea Tlhohonolofatso

Mongolo oa Buka: Blessing Gifts ke moralo oa envelope e khubelu o entsoeng bakeng sa Selemo se Secha sa Machaena sa Tjoene. Envelope e entsoe ka pampiri e tala 'me e lekana lipalo tsa 85 ka 165 milimithara. Setšoantšo se bontša tjoene eo sefahleho sa eona se entsoeng ke leru le tsamaeang, e leng sebapali sa cartoon sa brand ea thuto ea tikoloho e Guangdong, Chaena. Lebitso la moralo le bua ka poleloana ea Sekantonisi e bolelang "ntle haholo." Melaetsa e mekhutšoanyane le litšoantšo li kopanya litumeliso tsa Selemo se Secha le boipiletso ba ho hlokomela tikoloho. Li-envelope li ile tsa fanoa mahala ho likhamphani le ho batho ka bomong.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Blessing Gifts Mosebetsi wa Mantlha: Envelope ea Tlhohonolofatso ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Blessing Gifts Mosebetsi wa Mantlha: Envelope ea Tlhohonolofatso e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Blessing Gifts Mosebetsi wa Mantlha: Envelope ea Tlhohonolofatso e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
Dimensions & Packaging: DIMENSION:85mmX1mmX165mm
Tags: Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money
Production Technology: Green paper
Design Challenge: Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
Research: Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
Inspiration: New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.
Project Duration: January 2016 guangzhou, China
Operation Flow: The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.
Team Members: Weiquan Long/Yan Li