Macy’s App Redesign Primary Function: Sesebelisoa sa Theko ka Mohala by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Theknoloji ya Mehala, Diaplikeishene le Softwere Competition Category.
SileveraMohala· 2020
Macy’s App Redesign Primary Function: Sesebelisoa sa Theko ka Mohala
Client: Macy's
Moputso oa Silevera oa A' Design Award Winner in Mohala Category
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About Macy’s App Redesign Primary Function: Sesebelisoa sa Theko ka Mohala
Book Text: Macy's App ke sesebelisoa sa theko ka mohala se ileng sa ntlafatsoa hape ka 2019 bakeng sa lisebelisoa tsa Android le iOS. Sesebelisoa sena se lumella bareki ho sheba le ho reka lihlahisoa tsa fasene, botle le tsa lehae ho tsoa ho founo e bohlale kapa thebolete. Sebopeho se hloekile ebile se bonolo, mme se nka lintlha tse bonahalang ho tsoa ho borallitaba ba fasene le lihlahisoa tsa theknoloji ya barekisi. Lisebelisoa tse thehiloeng ho khamera li tšehetsa ho scan le ho lefa, mme likarolo tsa augmented reality li lumella bareki ho sheba lihlahisoa esale pele ba li reka. Ho ntlafatsoa hona ho ne ho thehiloe holim'a lipatlisiso tse pharaletseng tsa basebelisi le maikutlo a bareki, mme ho kena-kenana ha basebelisi ho ile ha eketseha ka mor'a ho hlahisoa.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Macy’s App Redesign Primary Function: Sesebelisoa sa Theko ka Mohala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Macy’s App Redesign Primary Function: Sesebelisoa sa Theko ka Mohala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Macy’s App Redesign Primary Function: Sesebelisoa sa Theko ka Mohala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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