Macy’s Website Sebopeho sa Marang-rang by Willy Lai and Dave Torres

Macy’s Website Sebopeho sa Marang-rang by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Sebopeho, Tshebedisano le Boiphihlelo ba Mosebedisi Competition Category.

SileveraSebopeho· 2020

Macy’s Website Sebopeho sa Marang-rang

by Willy Lai and Dave Torres

Client: Macy's

Moputso oa Silevera oa A' Design Award Winner in Sebopeho Category

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Colors

The Design

About Macy’s Website Sebopeho sa Marang-rang

Websaete ea Macy's ke sebopeho sa thekiso ea inthaneteng se lumellang bareki ho sheba le ho reka lihlahisoa tse fanoang ke Macy's. Websaete e ile ea qapuoa hape ho latela likhopolo tsa bareki, e leng se ileng sa hlahisa sebopeho se hloekileng le se bonolo se susumelitsoeng ke mecha ea litaba tsa mefuta ea liaparo le lihlahisoa tsa theknoloji ea bareki. Litheknoloji tsa marang-rang tse arabelang li lumella phihlello ka likhomphutha tsa laptop, li-tablet le lithethefatsi tse bohlale. Lipatlisiso tse pharaletseng li tsamaisitse mosebetsi ona, ho kenyeletsoa dipatlisiso tsa basebedisi, dipuisano, teko ea A/B le teko ea ho sebediseha. Sebopeho se bonolo se nolofalletsa ts'ebetso ea theko 'me se ntlafalitse ho kena-kena ha basebedisi.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Macy’s Website Sebopeho sa Marang-rang ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Macy’s Website Sebopeho sa Marang-rang e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Macy’s Website Sebopeho sa Marang-rang ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.