Yulai Fang Katelo ea Ka Hare ho Rest'orente by Yue Jiang

Yulai Fang Katelo ea Ka Hare ho Rest'orente by Yue Jiang is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2020

Yulai Fang Katelo ea Ka Hare ho Rest'orente

by Yue Jiang

Client: MET Creative Brand

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About Yulai Fang Katelo ea Ka Hare ho Rest'orente

Yulai Fang ke katelo ea ka hare ho rest'orente e akaretsang lebala la limithara tse ka bang 215 tse mahareng a lebenkele le tsitsitseng le phethahetseng. Moralo ona o kopanya le ho koahelana ha libopeho tsa geometri ho theha sefahleho se kopantsoeng. Terrazzo le tšepe e sa sootseng ea seipone li arola libaka tsa ka hare le tsa kantle. Monyako o boloka mebala e tala-le-tšehla le e ntsho ea boitsebiso ba khoebo. Monyako o bulehileng hanyenyane o lumella leseli le pono ho feta ka hare. Marulelo a seipone a fokotsa maikutlo a boima libakeng tse tlaase ebile a theha ho bonahala ha lipono tse fapaneng. Sebaka sa tafole e telele le sebaka sa tafole e sekwere li sebeletsa lihlopha tse fapaneng tsa baeti.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Yulai Fang Katelo ea Ka Hare ho Rest'orente ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yulai Fang Katelo ea Ka Hare ho Rest'orente e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yulai Fang Katelo ea Ka Hare ho Rest'orente e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 215-square-meter restaurant project is located in a busy shopping mall with many shops. Through the connection and superposition of geometric shapes, designers use interesting thinking to transform it into a combination of facades. The ingenious intervention and application of terrazzo material and mirror stainless steel make a good division of indoor and outdoor space.
Dimensions & Packaging: The project covers a total of 215 square meters. The whole space shows its own personality in the blending of fashion and art.
Tags: Interior, Restaurant, Modern, Fish Boyfriend, Bubble Gallery, Fashion, Enthusiastic, Immersive, Young
Production Technology: Entering the store, the bright color layout, as well as the combination of rigid and soft materials, gives people a fresh sensory experience. The integration of curve and straight line enhances the sense of space and creates the visual sense of fashion and simplicity.
Design Challenge: The use of mirror smallpox reduces the sense of depression in the low overhead area, and its reflective effect also presents a colorful, diverse and dramatic visual effect for customers.
Research: With the increasingly strong demand for experiential consumption, people's pursuit of restaurants is no longer limited to simple taste and temptation, but more yearning for the brand culture and the spiritual space constructed by its extension. The semi-open door head design not only satisfies the free circulation of light and view, but also makes the facade of the whole restaurant form a more simple and prominent expression.
Inspiration: As the image display of this brand's flagship store, the entrance retains the orange and black color matching of the main vision, bringing fashionable and enthusiastic tone to the whole space. The designer tries his best to create the IP image of "Fish Boyfriend". While enhancing brand recognition and penetration, it provides a totally immersive theme park dining experience, which easily captures the hearts of young female customers.
Project Duration: The project started in April 2019 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The long table area and the square table area complement each other, which not only enriches the spatial level, but also meets the needs of different consumer groups. Simple tone collocation and exquisite detail pursuit reflect a delicate lifestyle, a avant-garde aesthetic concept, and a lively space atmosphere.
Patents: Copyrights belong to Yue Jiang, 2019.
Team Members: Yue Jiang
Ting Pan
Yanhong Li
Image Credits: Image #1: Photographer Yiwen Xu, Dining Area, 2019.
Image #2: Photographer Yiwen Xu, Dining Area 2, 2019.
Image #3: Photographer Yiwen Xu, Dining Area 3, 2019.
Image #4: Photographer Yiwen Xu, Dining Area 4, 2019.
Image #5: Photographer Yiwen Xu, Entrance, 2019.