Korea Sport Coach Federation Boitsebiso Le Ho Tsebahala by Yena Choi and Jinha Seo

Korea Sport Coach Federation Boitsebiso Le Ho Tsebahala by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2020

Korea Sport Coach Federation Boitsebiso Le Ho Tsebahala

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Korea Sport Coach Federation Boitsebiso Le Ho Tsebahala

KSCF ke karolo ea lipapali tsa Korea e bokellang litsebi tse amanang le lipapali ho kenyelletsa libapali tsa sehlopha sa naha tse mafolofolo le tsa pele, bakoetlisi le beng ba sehlopha sa lipapali. Letšoao la pelo le thehiloe holima XY axis, e emelang thabo ea moatlelete le adrenaline, boinehelo ba mokoetlisi le lerato la lihlopha tsa bona le lerato le akaretsang la lipapali. Letšoao la pelo le na le likarolo tse 'ne tsa sephiri: tsebe, motsu, leoto le pelo. Tsebe e tshwantshetsa ho mamela, motsu o tshwantshetsa sepheo le tataiso, leoto le tshwaya bokhoni, mme pelo e tshwantshetsa takatso.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Korea Sport Coach Federation Boitsebiso Le Ho Tsebahala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Korea Sport Coach Federation Boitsebiso Le Ho Tsebahala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Korea Sport Coach Federation Boitsebiso Le Ho Tsebahala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team