Project Yellow Papatso Ea Brand by Yu Chen is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2020

Project Yellow Papatso Ea Brand

by Yu Chen

Client: Hubei University of Technology

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

55,912

Verified Award Winner

Verify Award Status for #98980

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Project Yellow Papatso Ea Brand

Project Yellow ke projeke e felletseng ea bonono e thehileng mohopolo oa ntho e 'ngoe le e' ngoe e le mosehla. Ho ea ka pono ea bohlokoa, lipontšo tse kholo tsa kantle li tla etsoa metseng e fapaneng, 'me ho tla hlahisoa letoto la mekhoa ea setso le boqapi ka nako e le' ngoe. Joaloka IP e bonoang, Project Yellow e na le setšoantšo se qobellang sa pono le moralo o matla oa mebala ho theha pono ea bohlokoa e kopaneng, e etsang hore batho ba se lebale. E loketse lipapatso tse kholo inthaneteng le tse tsoang kantle ho naha, le tlhahiso ea tse tsoang, ke morero o ikhethang oa moralo.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Project Yellow Papatso Ea Brand ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Project Yellow Papatso Ea Brand e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Project Yellow Papatso Ea Brand ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen