DokHaeTok Mofuta oa Kutloisiso ea Ho Bala by Jaehun Kim

DokHaeTok Mofuta oa Kutloisiso ea Ho Bala by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2020

DokHaeTok Mofuta oa Kutloisiso ea Ho Bala

by Jaehun Kim

Client: Visang

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner
Verify Award Status for #99197

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Colors

The Design

About DokHaeTok Mofuta oa Kutloisiso ea Ho Bala

DokHaeTok ke lebitso la kutloisiso ea ho bala bakeng sa bana, le kopanyang libuka tse hatisitsoeng le application ea mohala. Sete ea libuka e arotsoe likarolong tse hlano tsa libuka tse tšesaane tsa merero, 'me buka ka 'ngoe ea taba e ka baloa ka hare ho beke e le 'ngoe. Lipotso li behiloe leqepheng ka hare ho libopeho tsa liboya, kahoo ho bala ho itlwaetsoa ka mokhoa oa liteko tse bonolo. Application e fana ka liteko, mekhahlelo ea maemo le chatbot e arabang lipotso tsa bana. Papali ea cube le lisebelisoa tsa sekolo tse kang mangolo a ho ithuta le tsona ke karolo ea lebitso lena. Sepheo ke ho aha mekhoa ea ho bala ka tsela e monate.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

DokHaeTok Mofuta oa Kutloisiso ea Ho Bala ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. DokHaeTok Mofuta oa Kutloisiso ea Ho Bala e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, DokHaeTok Mofuta oa Kutloisiso ea Ho Bala e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DokHaeTok is a reading comprehension brand that provides an exciting learning experience through a variety of media. Children can read various stories in theme books and use an app to solve quizzes. The app's chatbot helps children answer questions. Also, they can use a variety of DokHaeTok's supplies, such as a study note. To encourage continued learning, pages in books consist of various variations, and the app is designed to help children feel a sense of achievement through level-up.
Dimensions & Packaging: The dimension of DokHaeTok is 225mm x 300mm x 13mm and it is printed with harmless far-infrared ink. For safety, the corners are cut in a round shape. Different age levels have different cover design colors of distinguishing; tooling and epoxy resin are used in the post-processing stage. Off-query technology was used to bind five books into one. The app is supported by IOS and Android, and its chatbot feature allows users to conveniently request information and receive answers.
Tags: Reading Comprehension, korean, DokHaeTok, children
Production Technology: DokHaeTok has many fun features helping learners build reading habits. First, one thin theme book can be read in a week for learners to feel a sense of achievement. We used bookbinding technology to bind five thin, torn books into one. Second, harmless far infrared ink, tooling and epoxy resin are used for children's safety. The app, like children's games, is used with books. And we implemented an interactive chatbot system in the app to communicate directly with children.
Design Challenge: An important goal of the DokHeaTok Project is to build continued learning habits for students who do not enjoy reading. For this, the project was designed with easy and familiar topics, a playful learning layout that's fun to use, simple quizzes for self-checking, and an app like game. DokHeaTok gives children familiar with videos like YouTube to be confident in reading in a fun and easy way.
Research: When children begin to watch more videos than they read books, their reading comprehension skills are declining. The DokHeaTok team surveyed 679 people on reading skills and found that 76 percent of people read books with creative themes to help them learn the language. The result means that children are having trouble reading and are trying to improve their reading skills. That's why we created a brand called DokHeaTok to help children read and improve their reading skills.
Inspiration: We designed the brand experience to link reading with enjoyment. First, the book is divided into five thin theme books. The cover is designed to link this feature to the image of the can open. Second, we use a bubble-like feature that contains questions that are freely placed on the page. Kids can learn to read as easily and simply as taking a quiz. Lastly, the app is designed to help kids feel reading is fun. In this way, DokHaeTok wanted children to naturally enjoy reading at all times.
Project Duration: DokHeaTok project is conducted in Seoul, Korea. We have developed education brands to enhance reading skills from July 2019 to December 2019.
Operation Flow: DokHaeTok is a brand that increases reading ability through books, apps and a cube game. The book has a variety of pages with interesting themes that provide cartoons, illustrations and text content. The guide book provides a cube set for children to play question games. Children can use the app to solve quizzes and ask questions. We also used brand images to create a variety of school supplies for children to use. DokHaeTok has always tried to create a brand where children can enjoy reading.
Team Members: Creative Designer : Ryeoeun Jung,
Designer : Jisu Kim
Image Credits: Visang Creative Design Lab, 2019