Ciroc White Grape Vodka Moralo oa Sephutheloana se Behiloeng ka Palo e Fokolang by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Kgatiso e Lekanyelitsweng le E Ikgethileng Competition Category.
SileveraKgatiso e Lekanyelitsweng· 2020
Ciroc White Grape Vodka Moralo oa Sephutheloana se Behiloeng ka Palo e Fokolang
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
Moputso oa Silevera oa A' Design Award Winner in Kgatiso e Lekanyelitsweng Category
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The Design
About Ciroc White Grape Vodka Moralo oa Sephutheloana se Behiloeng ka Palo e Fokolang
Ciroc White Grape ke moralo oa botlolo o behiloeng ka palo e fokolang o entsoeng bakeng sa ho hlahisa tatso ea nako ea matsatsi a phomolo. Leano la ponahalo le nka mehopolo ho tsoa champagne le morara o mosoeu. Botlolo bo phethetsoe ka mokhoa o bonolo oa 'mala oa khauta o hlahisitsoeng e le 'mala o etselitsoeng ka thata. Orb ea khale ea Ciroc e lutse holimo botlolong ka khauta e phatsimang ea tšepe. Medallion ea mokoko e nang le khantšo ea khauta e hlaha tlaase botlolong. Phello ea khauta ea 'mala holim'a 'mala e monate ebile e hloekile. Botlolo ba 750 ml bo reretsoe ho ba mpho ea nako.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Ciroc White Grape Vodka Moralo oa Sephutheloana se Behiloeng ka Palo e Fokolang ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Ciroc White Grape Vodka Moralo oa Sephutheloana se Behiloeng ka Palo e Fokolang e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Ciroc White Grape Vodka Moralo oa Sephutheloana se Behiloeng ka Palo e Fokolang ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform.
Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury. - Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #clearspirits, #vodka, #Ciroc, #holiday
- Production Technology
- forceMAJEURE's production team developed a custom gold color for this bottle, and re-envisioned Ciroc’s iconic “orb” in a metallized polished gold that pairs with the custom bottle color, to create a golden tone-on-tone effect that is celebratory, festive and elegant.
- Inspiration
- The forceMAJEURE team was inspired by the classic golds and silvers used in festive décor to create a beautiful giftable bottle that stands out from other holiday limited editions. We also took cues from champagne and white grapes to find the perfect, luxurious gold colors for the bottle and the signature rooster medaillion that adorns the bottom of the bottle.
- Team Members
- Pierre Delebois, Strategy and Creative Director
Grace Kao, Senior Designer
Linda Tseng, Production Director - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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