Zacapa Reserva Limitada 2019 Moralo oa Sephutheloana sa Rum by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Moputso oa Khauta oa A' Design Award in Moralo wa Kgatiso e Lekanyelitsweng le E Ikgethileng Competition Category.
KhautaKgatiso e Lekanyelitsweng· 2020
Zacapa Reserva Limitada 2019 Moralo oa Sephutheloana sa Rum
by Michelle Mak - forceMAJEURE Design
Client: Diageo
Moputso oa Khauta oa A' Design Award Winner in Kgatiso e Lekanyelitsweng Category
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- Verified Award Winner
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The Design
About Zacapa Reserva Limitada 2019 Moralo oa Sephutheloana sa Rum
Zacapa Reserva Limitada 2019 ke moralo oa sephutheloana oa khatiso e lekanyelitsoeng bakeng sa rum e tsofalitsoeng. Leibole e sootho e nang le mangolo a foil ea khauta e tsamaellana le mebala ea amber le khauta ea mokelikeli. Lebanta la petate le tsebahalang, e leng lebanta la joang bo lohiloeng le entsoeng ka mebala e khethehileng bakeng sa khatiso ena ke basali ba litsebi tsa mesebetsi ea matsoho ba lehae ba Guatemala, le pota-potile botlolo. Moralo oa canister o kopanya mebala le mefuta ea maqhubu a bululetsoeng ke sebopeho sa naha ea Guatemala. Ho canister, lebanta la petate le lebanta le tsebahalang le nang le lintlha tsa tatso li hlahisoa ka mebala ea khauta.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Zacapa Reserva Limitada 2019 Moralo oa Sephutheloana sa Rum ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Zacapa Reserva Limitada 2019 Moralo oa Sephutheloana sa Rum e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Zacapa Reserva Limitada 2019 Moralo oa Sephutheloana sa Rum e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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