Bomapp Kalo ea Bohlokoa: Moralo oa Boitsebiso ba Kh'amphani (Brand Identity Design) by Taiyoon Lee is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2020

Bomapp Kalo ea Bohlokoa: Moralo oa Boitsebiso ba Kh'amphani (Brand Identity Design)

by Taiyoon Lee

Client: Bomapp

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

Verify Award Status for #99409

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bomapp Kalo ea Bohlokoa: Moralo oa Boitsebiso ba Kh'amphani (Brand Identity Design)

Mongolo oa Buka: Bomapp ke moralo oa boitsebiso ba kh'amphani o entsoeng bakeng sa kh'amphani ea theknoloji ea inshorense. Lebitso Bomapp le kopanya boheom, lentsoe la Sekorea bakeng sa inshorense, le lentsoe map. Letshoao, litšoantšo tsa motif le moralo ka kakaretso li fana ka mohopolo oa ho aparisa (embrace), o matlafatsang boitsebiso ba kh'amphani. Mongolo oa logo o kenyelletsa tlhaku B, e tataisitsoeng ho bontša karolelano ea gauta (golden ratio). Geometry e nepahetseng e sebelisetsoa ho bontša tumelo le boiphihlelo ba mosebetsi, tse leng bohlokoa ba mantlha inasteri ea inshorense. Logo e hlaha ka mmala o le mong, oa bolou kapa o mosoeu, ho latela lebala le ka morao.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Bomapp Kalo ea Bohlokoa: Moralo oa Boitsebiso ba Kh'amphani (Brand Identity Design) ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Bomapp Kalo ea Bohlokoa: Moralo oa Boitsebiso ba Kh'amphani (Brand Identity Design) e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Bomapp Kalo ea Bohlokoa: Moralo oa Boitsebiso ba Kh'amphani (Brand Identity Design) e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Dimensions & Packaging: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Tags: Bomapp , insurance, finance, branding
Production Technology: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Design Challenge: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Research: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Inspiration: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Project Duration: 10.01.2019 - 09.04.2020 / Seoul, Korea
Operation Flow: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Team Members: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim