The Mix Land Lebenkele la Diaparo tsa Setaele sa Literateng by Yuan Lijun

The Mix Land Lebenkele la Diaparo tsa Setaele sa Literateng by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2020

The Mix Land Lebenkele la Diaparo tsa Setaele sa Literateng

by Yuan Lijun

Client: Xianxiang Design

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

11,644

Verified Award Winner

Verify Award Status for #99894

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mix Land Lebenkele la Diaparo tsa Setaele sa Literateng

Mongolo oa Buka: The Mix Land ke lebenkele la diaparo tsa setaele sa literateng le Hangzhou, China. Mohopolo oa moralo o qala setshoantshong sa laboratori 'me o sebelisa moetlo oa literata ponahalong ea ka hare ho ntlo. Litsebo tse tharo tse phelang tsa bonono, tse bitsoang phano ea matla, ho koala le tafole ea karohano, li kopanya molumo, pono le ho ama ho theha boiphihlelo bo tsoelanang. 'Mala o motenya oa neon bolu, lifensetere le mabati a mebala-bala hammoho le liskrini tsa dijithale li theha lintlha tse kholo tsa pono. Litsebo tsa pontsho li ka behoa hape ka har'a sebaka se bulehileng, kahoo lebenkele le ikamahanya le litlhoko tsa khoebo le tsa boiphihlelo.

The Recognition

About the Moputso oa Boronse oa A' Design Award

The Mix Land Lebenkele la Diaparo tsa Setaele sa Literateng ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. The Mix Land Lebenkele la Diaparo tsa Setaele sa Literateng e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. The Mix Land Lebenkele la Diaparo tsa Setaele sa Literateng e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019