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Daikure Brand Identity Poster by JBBC Branding Consultancy

Daikure Brand Identity Poster by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Pariwara Competition Category.


PerungguPariwara· 2020

Daikure Brand Identity Poster

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Perunggu Winner in Pariwara Category

12,920

Verified Award Winner

Verify Award Status for #101065

Colors

The Design

About Daikure Brand Identity Poster

Identitas Merek Daikure mangrupa séri poster anu didamel pikeun perusahaan manufaktur industri beurat asal Jepang. Karyawan asli perusahaan éta muncul jadi model. Panon anu jelas jeung tetep némbalkeun fokus jeung kaparigelan tukang. Postur model némbalkeun kawanianan dina profési. Ekspresi beungeut némbalkeun pangalaman anu lila jeung kapercayaan. Kontras antara cahaya caang jeung warna biru gelap ngarojong ajén-ajén merek ngeunaan profésionalisme, perhatian kana rinci, sarta kaparigelan tukang. Gambar-gambar dirarancang pikeun némbalkeun énergi anu kuat jeung kokoh.

The Recognition

About the A' Design Award Perunggu

Daikure Brand Identity Poster mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Daikure Brand Identity Poster diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Daikure Brand Identity Poster minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags
Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology
The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge
One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research
Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration
"Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents
Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits
Jblossom Branding Consultancy Co., Ltd

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