Ugly Monster Kemasan Popsicle by JBBC Branding Consultancy

Ugly Monster Kemasan Popsicle by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Ugly Monster Kemasan Popsicle

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Kemasan Popsicle

Ugly Monster nyaéta kemasan pikeun produk popsicle anu dijieun di Taiwan. Desainna némbongkeun karakter héjo kalayan permukaan anu kasar, kainspirasi ku jambu batu, buah anu dipelak di kota Yanchao. Warna héjo fluorescent méré karakter éta tampilan anu positif jeung hirup. Awak jeung suku miboga rasio anu teu saimbang, sarta karakter éta teu boga leungeun, nu matak wangunna katémbong pikaseurieun. Kemasanna ukuranana 70 mm lébarna, 195 mm panjangna, jeung 20 mm luhurna. Tujuanana pikeun ngampromosikeun produk sarta narik perhatian ka kota leutik éta jeung para patanina.

The Recognition

About the A' Design Award Perunggu

Ugly Monster Kemasan Popsicle mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Ugly Monster Kemasan Popsicle diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Ugly Monster Kemasan Popsicle minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.