Grundig Serenity Tukang by Mert Ali Bukulmez

Grundig Serenity Tukang by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Pakakas Imah Competition Category.

PerakPakakas Imah· 2020

Grundig Serenity Tukang

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award Perak Winner in Pakakas Imah Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Tukang

Serenity mangrupikeun paréter kontemporer anu museurkeun pangalaman-pangguna bungah. Proyék seueur pokus kana unsur éstétika sareng pangalaman pangguna salaku tujuan utama nunjukkeun produk supados benten sareng produk anu tos aya. Dok tina produsén téh téh leuwih leutik tibatan awak anu ngamungkinkeun produk pikeun nyayogikeun taneuh anu ngahasilkeun jati diri anu unik. Awak rada melengkung digabungkeun sareng permukaan anu diiris ogé ngadukung identitas unik produk.

The Recognition

About the A' Design Award Perak

Grundig Serenity Tukang mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Grundig Serenity Tukang diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Grundig Serenity Tukang mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019