Hmp Idéntitas Visual by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2021

Hmp Idéntitas Visual

by Fanny De Bray

Client: Made for you

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #109853

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Colors

The Design

About Hmp Idéntitas Visual

HMP nyaéta idéntitas visual anu diciptakeun pikeun hiji grup rékayasa mékanik. Logo ieu nekenkeun kakuatan perusahaan sarta ngajelaskeun komunikasina. Aksara-aksarana dibentuk sarupa jeung cara grup ieu ngastempel dina bagian-bagian produkna. Sketsa jeung skéma téknis di bagian tukang ngagambarkeun rojongan global anu disadiakeun ku HMP. Unggal widang kaahlian ditandaan ku piktogram jeung warna nu husus, anu dipilih babarengan jeung klien pikeun ngajelaskeun rupa-rupa layanan anu aya. Idéntitas ieu diadaptasi pikeun média digital jeung citak, kaasup kartu nami, kertas kop surat, sarta map dokumén.

The Recognition

About the A' Design Award Beusi

Hmp Idéntitas Visual mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Hmp Idéntitas Visual diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Hmp Idéntitas Visual dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez