La Pause Parisienne Identitas Visual by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Beusi in Grafis Competition Category.
BeusiGrafis· 2021
La Pause Parisienne Identitas Visual
Client: Made for you
A' Design Award Beusi Winner in Grafis Category
Verified Award Winner
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About La Pause Parisienne Identitas Visual
La Pause Parisienne mangrupa identitas visual anu diciptakeun pikeun rohangan acara ngambang di Paris. Hurup-hurup dina ngaranna dibentuk siga daun tangkal, sarta tipografi serif kalayan bentuk daun anu lengkung méré karakter anu elegan sareng lemes. Hurup U dibaca salaku simbol pause sarta salaku rohangan kosong dina kecap, dipigura ku makuta daun. Gambar tutuwuhan héjo ngurilingan logo pikeun nguatkeun kahadiran alam. Identitas ieu cocog sareng dékorasi kembang tina tempat 460 méter pasagi anu geus dirénovasi, anu nampung rapat sareng acara boh siang boh peuting.
The Recognition
About the A' Design Award Beusi
La Pause Parisienne Identitas Visual mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. La Pause Parisienne Identitas Visual diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. La Pause Parisienne Identitas Visual dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - Image Credits
- Illustrator: Anna Cesa
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