Beer Culture 2020 Laporan Panalungtikan Pasar ku Gabriela Maria Straka

Karya Beer Culture 2020 Laporan Panalungtikan Pasar ku Gabriela Maria Straka nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Pariwara.

PerungguPariwara· 2021

Beer Culture 2020 Laporan Panalungtikan Pasar

ku Gabriela Maria Straka

Klién: Brau Union Österreich AG

Pamenang A' Design Award Perunggu dina Katégori Pariwara

13,726

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #118582

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Beer Culture 2020 Laporan Panalungtikan Pasar

Beer Culture 2020 nyaéta laporan citak ngeunaan budaya bir di Austria. Laporan ieu nyajikeun hasil survéy représéntatif ti populasi Austria yang berumur 18 taun ka luhur, anu dilaksanakeun ku lembaga panalungtikan pasar independen ngaliwatan wawancara online sareng telepon. Topik anu dibahas kaasup pentingna kaistiméwaan bir, kabiasaan nginum, produksi bir anu lestari, kasatiaan merek, sareng produk non-alkohol. Grafik sareng simbol anu basajan nampilkeun angka-angka dina bentuk anu gampang dipikaharti. Laporan ieu ngandung 64 kaca eusi sareng opat kaca sampul.

Pangakuan

Ngeunaan A' Design Award Perunggu

Beer Culture 2020 Laporan Panalungtikan Pasar mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Beer Culture 2020 Laporan Panalungtikan Pasar diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Beer Culture 2020 Laporan Panalungtikan Pasar minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Diménsi & Bungkusan: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Tag: beer culture report, beer culture, beer, market research, Austria
Téknologi Produksi: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Tantangan Desain: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Panalungtikan: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Inspirasi: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Durasi Proyék: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Alur Operasi: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patén: Copyrights belong to Brau Union Österreich AG, 2020
Anggota Tim: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Krédit Gambar: Brau Union Österreich AG