Tokinone Kemasan Kadaharan ku Toshiki Okada

Karya Tokinone Kemasan Kadaharan ku Toshiki Okada nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

Tokinone Kemasan Kadaharan

ku Toshiki Okada

Klién: Zikkichi Co.,Ltd.

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #118715

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Tokinone Kemasan Kadaharan

Tokinone nyaéta desain kemasan pikeun Dorayaki, kadaharan tradisional Jepang anu dijieun ku cara nyelapkeun pasta kacang di antara dua lambaran panekuk. Vérsi Tokinone nambihan butter cream sareng rasa sapertos buah sareng tèh héjo. Motifna ngagunakeun tujuh warna, unggal warna ngagambarkeun hiji rasa, kalayan bentuk acak anu nyorongkeun kesan tékstur anu lemes. Warna sareng bentukna ngahijikeun unsur heubeul jeung anyar, referensi Jepang jeung Kulon. Kotakna dijieun tina kertas kualitas luhur anu teu nggilap, saluyu jeung tékstur kuéhna. Unggal kuéh dibéré rohangan anu cukup di jero kotak. Sadaya bagian kotak dijieun tina kertas anu tiasa didaur ulang sareng tiasa dilipet rata sanggeus dipaké.

Pangakuan

Ngeunaan A' Design Award Perunggu

Tokinone Kemasan Kadaharan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Tokinone Kemasan Kadaharan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Tokinone Kemasan Kadaharan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Diménsi & Bungkusan: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Tag: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Téknologi Produksi: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Tantangan Desain: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Panalungtikan: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Inspirasi: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Durasi Proyék: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Alur Operasi: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Anggota Tim: Brand Manager:Masahito Nunome
Krédit Gambar: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019