Africolor Festival Idéntitas Visual Féstival by Manuela Bonnet

Africolor Festival Idéntitas Visual Féstival by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2021

Africolor Festival Idéntitas Visual Féstival

by Manuela Bonnet

Client: Africolor

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Africolor Festival Idéntitas Visual Féstival

Africolor Festival nyaéta idéntitas visual anu dijieun pikeun édisi ulang taun ka tilu puluh tina hiji féstival musik anu digelar di Paris. Desain ieu dumasar kana ide résonansi, anu nunjukkeun yén féstival tetep nyorentul ngalangkungan waktu jeung wates. Hiji kaulinan tipografi motong sarta ngulang hurup-hurup dina judul pikeun nyiptakeun ritme anu semarak. Idéntitasna écés, langsung, pinuh warna sarta pikaresepeun. Poster diproduksi dina dua versi anu kontras, hiji beureum jeung hiji héjo. Sistem visual anu sarua diterapkeun kana brosur, flyer, poster subway, spanduk, tote bag, sarta publikasi média sosial.

The Recognition

About the A' Design Award Perunggu

Africolor Festival Idéntitas Visual Féstival mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Africolor Festival Idéntitas Visual Féstival diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Africolor Festival Idéntitas Visual Féstival minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet