Clarity Identitas Korporat by Jeffery Fulton

Clarity Identitas Korporat by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2021

Clarity Identitas Korporat

by Jeffery Fulton

Client: Clarity Innovations

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Clarity Identitas Korporat

Clarity nyaéta identitas korporat anu dirarancang pikeun perusahaan téknologi. Logo ieu ngahijikeun dua simbol anu dipaké dina coding, dipatalikeun dina wangun segitilu anu ngagambarkeun gerakan maju. Warna biru poek nyimbolkeun kapercayaan, samentara warna biru caang ngarujuk kana téknologi. Jenis huruf Neo Sans dipaké kusabab tampilanana anu modéren, sarta cocog jeung juru buleud dina logo. Gradasi jeung wangun abstrak dihindarkeun, ku kituna identitas ieu ngandelkeun kana wangun basajan sarta karakter coding. Identitas ieu ogé diterapkeun kana barang merchandise korporat.

The Recognition

About the A' Design Award Perunggu

Clarity Identitas Korporat mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Clarity Identitas Korporat diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Clarity Identitas Korporat minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release