Doritos One Kiss One Donation Kampanye Iklan Digital ku Dennis Furniss

Karya Doritos One Kiss One Donation Kampanye Iklan Digital ku Dennis Furniss nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Pariwara.

EmasPariwara· 2021

Doritos One Kiss One Donation Kampanye Iklan Digital

ku Dennis Furniss

Klién: Doritos

Pamenang A' Design Award Emas dina Katégori Pariwara

97,375

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #122993

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Doritos One Kiss One Donation Kampanye Iklan Digital

One Kiss, One Donation nyaéta kampanye iklan digital anu dijieun pikeun Doritos dina raraga ngarojong komunitas LGBTQ. Kampanye ieu ngajak jalma-jalma pikeun ngabagikeun poto dirina keur nyium babaturan, kulawarga, jeung jalma-jalma anu dipikacinta. Unggal ciuman anu dibagikeun dirobah jadi sumbangan finansial pikeun komunitas éta. Kampanye ieu dilaksanakeun ngaliwatan televisi, média sosial, saluran online, jeung aktivasi merek. Kampanye ieu dijalankeun salila dua bulan di Méksiko jeung Brasil sarta narima réspon ti sakuliah dunya. Tujuanana nyaéta pikeun nyambungkeun jalma-jalma dina mangsa jaga jarak sosial.

Pangakuan

Ngeunaan A' Design Award Emas

Doritos One Kiss One Donation Kampanye Iklan Digital mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Doritos One Kiss One Donation Kampanye Iklan Digital diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Doritos One Kiss One Donation Kampanye Iklan Digital nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Diménsi & Bungkusan: Does not apply
Tag: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Téknologi Produksi: We leveraged a marketing mix of TV, social media, online, branded activations.
Tantangan Desain: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Panalungtikan: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Inspirasi: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Durasi Proyék: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Alur Operasi: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Anggota Tim: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Krédit Gambar: All images are property of PepsiCo International