Pepsi Culture Séri Kaléng Inuman Édisi Terbatas ku Dennis Furniss

Karya Pepsi Culture Séri Kaléng Inuman Édisi Terbatas ku Dennis Furniss nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

EmasBungkusan· 2021

Pepsi Culture Séri Kaléng Inuman Édisi Terbatas

ku Dennis Furniss

Klién: Pepsi

Pamenang A' Design Award Emas dina Katégori Bungkusan

35,686

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #123071

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Pepsi Culture Séri Kaléng Inuman Édisi Terbatas

Pepsi Culture nyaéta séri kaléng édisi terbatas anu diciptakeun pikeun merek inuman ringan di Méksiko. Séri ieu diwangun ku genep kaléng koléksi, sarta unggal kaléng ngagambarkeun hiji kota di Méksiko. Carita lokal, tradisi, jeung rujukan seni ditarjamahkeun kana pola ilustratif anu ngagabungkeun simbol budaya anu geus lila hirup jeung pendekatan desain kontemporer. Unggal kaléng dijieun tina aluminium, ngamuat 12 ons, sarta diréngsékeun ku citakan offset definisi luhur. Kaléng-kaléng ieu dijual sacara misah sarta babarengan ngawangun hiji séri anu ngagambarkeun karagaman régional.

Pangakuan

Ngeunaan A' Design Award Emas

Pepsi Culture Séri Kaléng Inuman Édisi Terbatas mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Pepsi Culture Séri Kaléng Inuman Édisi Terbatas diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Pepsi Culture Séri Kaléng Inuman Édisi Terbatas nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Diménsi & Bungkusan: 12 Oz Cans, sold individually as a series.
Tag: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Téknologi Produksi: High definition offset printing on alluminum
Tantangan Desain: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Panalungtikan: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspirasi: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Durasi Proyék: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Alur Operasi: Not applicable
Patén: Not applicable
Anggota Tim: PepsiCo Design Latin America
Krédit Gambar: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.