Lavazza MilkUp Susu Frother by Florian Seidl

Lavazza MilkUp Susu Frother by Florian Seidl is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Pakakas Imah Competition Category.

PerakPakakas Imah· 2021

Lavazza MilkUp Susu Frother

by Florian Seidl

Client: Lavazza

A' Design Award Perak Winner in Pakakas Imah Category

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Verified Award Winner
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Colors

The Design

About Lavazza MilkUp Susu Frother

MilkUp ngamungkinkeun anjeun mikaresep cappuccino Italia otentik di bumi. Tenang sareng éfisién nyiapkeun resep anu béda ngagunakeun induksi magnét. Desain anu elegan diwangun ku elemen anu gagah, warni, sareng sederhana kalayan permukaan sareng bahan kualitas luhur. The backlit &ampquot;stop and go&ampquot; tombol ieu emphasized visually ku ring berwarna. Kendi didamel tina Inox sareng teu aya bagian anu gerak internal. Ieu gampang pikeun ngabersihan ku leungeun atawa dishwasher nu. Cai mibanda tanda jelas pikeun tingkat minimum jeung maksimum dina jero sarta cecekelan ergonomic. Kocokan ngagaduhan tempat panyimpen khusus dina luhureun tutup.

The Recognition

About the A' Design Award Perak

Lavazza MilkUp Susu Frother mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Lavazza MilkUp Susu Frother diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Lavazza MilkUp Susu Frother mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid.
Dimensions & Packaging: Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz

It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
Production Technology: main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet
Design Challenge: Extremely short development time.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
Project Duration: The project was designed in Turin, Italy. The complete product development process took about 10 months.
Operation Flow: MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
Team Members: Florian Seidl
Image Credits: Lavazza