City Ambassadors School Identitas Merek Tipografi by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Grafis Competition Category.
PerakGrafis· 2022
City Ambassadors School Identitas Merek Tipografi
Client: Tanya Dunaeva
A' Design Award Perak Winner in Grafis Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School Identitas Merek Tipografi
Carita anu pikaresepeun disumputkeun di tukangeun unggal péngkolan jalan-jalan anu lami sareng mustahil pikeun ngahubungkeun Kota sareng hiji set minimal simbol anu tiasa dikenal. Nalika diajar di kota, duta besar anu bakal datang mendakan éta deui, sapertos murid mendakan primer di sakola. Pikeun pangwangunan identitas, solusi tipografi dipilih, dumasar kana prinsip eclecticism tipografi: Aksara Nasional Old, diselingi ku aksara cursive sareng fon anu dikenal ku seniman avant-garde. Skéma warna nyaéta beureum laconic-caang.
The Recognition
About the A' Design Award Perak
City Ambassadors School Identitas Merek Tipografi mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. City Ambassadors School Identitas Merek Tipografi diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. City Ambassadors School Identitas Merek Tipografi mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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