Scentwalk Primary Function: Identitas Korporat ku Chao Yang, Yiyang Li and Yilin Wang

Karya Scentwalk Primary Function: Identitas Korporat ku Chao Yang, Yiyang Li and Yilin Wang nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2022

Scentwalk Primary Function: Identitas Korporat

ku Chao Yang, Yiyang Li and Yilin Wang

Klién: Communication University of Zhejiang

Pamenang A' Design Award Perak dina Katégori Grafis

40,013

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #126459

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Scentwalk Primary Function: Identitas Korporat

Scentwalk mangrupa identitas korporat konséptual pikeun hiji pausahaan mangsa ka hareup nu ngékstrak jeung nyimpen ingetan dina wangun seungit. Logona nyaéta singgetan tina ngaran mérek sarta diwangun tina ideu ngeunaan molekul bau, data, ékstraksi, koleksi jeung leumpang. Skéma warnana ngagunakeun foil pérak holografik, bahan nu katingal pérak tapi mantulkeun warna dina cahaya, ngagambarkeun ideu yén gas téh teu boga warna tapi bisa nyiptakeun émosi. Tandana dinamis sarta dibarengan ku sora nu husus. Poster jeung produk anu patali medar diri, pasangan, kulawarga jeung babaturan.

Pangakuan

Ngeunaan A' Design Award Perak

Scentwalk Primary Function: Identitas Korporat mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Scentwalk Primary Function: Identitas Korporat diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Scentwalk Primary Function: Identitas Korporat mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Diménsi & Bungkusan: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tag: future, graphic, concept brand, poster, experimental
Téknologi Produksi: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Tantangan Desain: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Panalungtikan: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspirasi: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Durasi Proyék: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Alur Operasi: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Anggota Tim: Chao Yang
Yiyang Li
Yinlin Wang.