Origami Letter Primary Function: Alat Pesen by Aquaring Inc. is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Wéb Competition Category.
PerakWéb· 2022
Origami Letter Primary Function: Alat Pesen
Client: AQUARING Inc.
A' Design Award Perak Winner in Wéb Category
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- Verified Award Winner
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The Design
About Origami Letter Primary Function: Alat Pesen
Ieu téh alat pesen anu ngagunakeun origami pikeun ngébréhkeun émosi. Origami nyaéta karajinan tradisional Jepang ngeunaan ngalipet kertas anu asalna tina tata krama. Baheula, kertas hias Jepang dilipet kalayan rapih pikeun mungkus hadiah. Alat ieu ngagunakeun komunikasi modéren pikeun ngamungkinkeun jalma nyieun surat origami digital tuluy dikirim atawa dicitak jeung dilipet sorangan, méré aranjeunna dua cara pikeun ngararasakeun pesenna.
The Recognition
About the A' Design Award Perak
Origami Letter Primary Function: Alat Pesen mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Origami Letter Primary Function: Alat Pesen diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Origami Letter Primary Function: Alat Pesen mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Origami Letter is a messaging tool using origami to express feelings.
On the site users can fold a digital letter or print and fold a paper letter, giving users two ways to send messages.
It was awarded Gold at the iF Design Award in Germany. - Dimensions & Packaging
- For the digital letter, we created a system that converts text input by the user into WebGL textures without affecting their appearance. By combining pre-rendered images from 3DCG software with WebGL textures, we maintain a natural look and feel while enabling real-time interaction. We designed it as a single-page application that seamlessly creates a sequence of events, from writing a letter to completing the folded origami.
- Tags
- japan, origami, letter, message, culture, brother, expo, interactive, communication, webgl
- Production Technology
- We created a design with detailed decorations by combining the geometric similarities between origami, a sequence of folds, and the Middle Eastern arabesque patterns. For example, the polyhedral net for the origami crane inspired the arabesque pattern that appears when it is complete. These details and relaxing animations express a subtle worldview of heartfelt messages.
- Design Challenge
- Our biggest creative challenge was expressing the beauty of origami, and how a piece of paper can become a 3D shape in a digital user experience.
We paid particular attention to the first fold that hides the message, matching it to the same fold when using paper. It was accomplished through repeated examination and prototyping. In addition, we created a 3D animation by overlaying images using CG to produce a beautiful and bold expression. - Research
- We sought to create a communication tool between a letter and a chat app. Apps are an everyday part of life, but they lack emotion with their simple UI, while handwriting can be a pain. That's why our tool is easy to use and express your feelings to others. It is the perfect communication tool for today's world.
After launching, we received a positive worldwide response. - Inspiration
- Origami is the traditional Japanese craft of paper folding that began as a form of courtesy when washi paper was folded neatly to wrap gifts. Brother, a printer manufacturer, wishes to respect this Japanese tradition by making it a modern communication tool for people to convey their feelings.
- Project Duration
- The site officially launched in July 2020, but not promoted because the Dubai Expo, scheduled in October 2020, was postponed due to the COVID-19 pandemic.
Following several revisions, publicity began in October 2021 to coincide with the official opening of the Dubai Expo and International Letter Writing Week, which aims to promote cultural exchange and contribute to world peace through letter-writing among people worldwide. - Operation Flow
- Folding paper origami is difficult for new users, but Origami Letter makes it easy for everyone. After writing a message, users can swipe or click to fold the digital letter, and finish it in three simple steps. Then they can share the URL, and send their precious message to someone special. It can be downloaded as a PDF and printed out to have the experience of folding it with real paper.
- Team Members
- Producer: Satoshi Nanbu
Project Manager: Kazuteru Ohashi
Creative Director: Naoki Sato
Designer: Ran Gu
Creative Developer: Wataru Kani
Front-end Engineer: Taku Ota
Front-end Engineer: Misako Baba
System Architect: Hideyuki Hirano
System Engineer: Masamichi Kagechika
Assistant Designer: Chihiro Okada
Assistant Director: Daiju Mizuno
Translation Director: Yasuko Sueyoshi
Communicator: Brandon Pittman
CG Director: Taichi Teramura
CG Designer: Taichi Ito
Origami Artist: Peter Saydak
Photographer: Kouki Hatano - Image Credits
- ORIGAMI LETTER PROJECT TEAM
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