Crcrta Identitas Korporat by Zilong Chen and Chao Yang

Crcrta Identitas Korporat by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2022

Crcrta Identitas Korporat

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

A' Design Award Perunggu Winner in Grafis Category

10,490

Verified Award Winner

Verify Award Status for #135411

View at A' Design Award Press Release Award Badge

Colors

The Design

About Crcrta Identitas Korporat

Crcrta mangrupa identitas korporat anu dirarancang pikeun Chinese Research Centre for Radio and TV Art, hiji departemen pamarentah. Logo ieu ngahijikeun grafis jeung téks. Skéma warna anu dipaké ngagunakeun tilu warna primér télévisi, nyaéta beureum, héjo, jeung biru. Simbol kaméra dibentuk ku tilu wangun géométris. Dua pasagi opat ngagambarkeun filter jeung kertas anu dipaké dina industri radio jeung télévisi. Segitiga ngagambarkeun lénsa atawa pengeras sora. Hurup-hurup CRCRTA ngaliwatan grafis ti kénca ka katuhu pikeun ngébréhkeun gagasan komunikasi. Identitas ieu teu boga ukuran anu tetep sarta bisa disaluyukeun ukuranana pikeun rupa-rupa média.

The Recognition

About the A' Design Award Perunggu

Crcrta Identitas Korporat mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Crcrta Identitas Korporat diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Crcrta Identitas Korporat minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao