Shacheng 1976 Fungsi Utama: Kemasan Botol Anggur by Yibin Lin

Shacheng 1976 Fungsi Utama: Kemasan Botol Anggur by Yibin Lin is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2022

Shacheng 1976 Fungsi Utama: Kemasan Botol Anggur

by Yibin Lin

Client: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

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Colors

The Design

About Shacheng 1976 Fungsi Utama: Kemasan Botol Anggur

Téks Buku: Shacheng 1976 nyaéta desain kemasan pikeun botol anggur. Tutupna ngagabungkeun wangun makuta jeung wangun intan. Dua daun anggur ngabungkus bagian handap botol, saolah-olah anggurna dicekel dina dampal leungeun. Diding botolna transparan sarta warna emas dipaké jadi warna utama. Panutupna ngahijikeun tutup luar sistem sekrup jeung colokan jero tina logam anu mangrupa tangkal ek, sangkan botol bisa dibuka ku leungeun sarta ditutup deui pikeun dikoleksi jeung dipajang. Tutup luar nyangga colokan jero sarta nyegah bocor mun tekanan hawa naek. Desain ieu ngahargaan Shacheng, hiji kota anu geus lila kawéntar salaku pusat pembuatan anggur.

The Recognition

About the A' Design Award Perunggu

Shacheng 1976 Fungsi Utama: Kemasan Botol Anggur mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Shacheng 1976 Fungsi Utama: Kemasan Botol Anggur diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Shacheng 1976 Fungsi Utama: Kemasan Botol Anggur minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity. The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness.
Dimensions & Packaging: The product bottles of the serie are matched according to the international color matching standard, which are in line with international standards and international aesthetics. With the transparent outer bottle wall and gold as the main color, which is simple, elegant and luxurious.
Tags: Bottle, Packaging design, Wine, Chinese spirit
Production Technology: The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness. Two grape leaves are designed on the lower part of the bottle to wrap the bottle body, as if holding the wine in the palm of the hand, showing her preciousness, and also incorporating the concept of China's first bottle of dry white wine into it. The whole bottle body is painted with golden color, which reflects the glory of Shacheng as an important wine-making town and interprets the supreme sense of luxury.
Design Challenge: In a closed environment with higher temperatures, the air pressure in the wine bottle will increase, which will easily cause the oak cork to fly out and cause the wine to leak. The screw-top design of Shacheng 1976 tightens the outer cap and the bottle mouth, and the outer cap just supports the inner plug, preventing the inner plug from flying and preventing the leakage of wine.
Research: It is committed to digging out the connotation behind the product and telling an evocative story. The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity.
Inspiration: The inspiration of this product is to commemorate this place, reflecting the change from selling products to selling culture. It is committed to digging out the connotation behind the product and telling an evocative story.
Project Duration: Since Yuan Dynasty, Shacheng has been famous for winemaking, and Shacheng Winery is the birthplace of China's first bottle of dry white wine.
Operation Flow: The bottle cap adopts a combination of a screw-top design outer cap and a metal oak inner plug, and the inner plug can be easily pulled out without a wine opener. Regardless of whether the wine is drunk or not, the inner plug can be inserted back and the outer cover twisted back to maintain the overall perfection for collection and brand display.
Patents: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Team Members: Lin Yibin
Image Credits: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Lin Yibin