Unless Agency Website by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award Beusi in Wéb Competition Category.

BeusiWéb· 2022

Unless Agency Website

by Fanny De Bray

Client: Unless agency

A' Design Award Beusi Winner in Wéb Category

15,106

Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Website

Unless Agency nyaéta hiji website nu dijieun salaku bagian tina identitas mérek nu leuwih lega pikeun hiji agénsi konsultasi jeung komunikasi. Website ieu dikembangkeun sanggeus dilaksanakeun analisis pasar ngeunaan tren, posisi kompetitor, jeung prakték séktor, nu ngahasilkeun hiji platform mérek nu nangtukeun pesen-pesen utama. Garis luar tina monogram mérek digunakeun pikeun ngagambar bentuk géométris buleud nu nyusun téks jeung poto sarta ngawangun ikon-ikon nu ngagambarkeun poin-poin penting. Warna jeung gambar diideuan ku alam sarta ku dunya kamewahan, ngagambarkeun ajén-inajén jeung pendekatan nu presisi ti agénsi ieu.

The Recognition

About the A' Design Award Beusi

Unless Agency Website mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Unless Agency Website diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Unless Agency Website dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.