Designthinkers Matéri Konperénsi by Liying Wang

Designthinkers Matéri Konperénsi by Liying Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2023

Designthinkers Matéri Konperénsi

by Liying Wang

Client: Academy of Art University

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Designthinkers Matéri Konperénsi

Tujuanana nyaéta ngadamel matéri konperénsi anu saé anu saluyu sareng téma taunan. Dunya desain mindeng nyarupaan labirin, dimana para désainer nganapigasi jalur-jalur anu rumit, nepungan rute anu lepat, kacindekan anu teu kaduga, sareng wewengkon anu can dijajah. Liying Wang narékahan ngagunakeun labirin salaku répréséntasi simbolis tina pajeulitna perjalanan desain. Ngaliwatan pendekatan ieu, prosés desain sareng kréatif anu rumit dibayangkeun, tujuanana pikeun ngahudangkeun sentimen anu sarupa dina panongton.

The Recognition

About the A' Design Award Perunggu

Designthinkers Matéri Konperénsi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Designthinkers Matéri Konperénsi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Designthinkers Matéri Konperénsi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging: Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration: The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang