Artsmuzeum Identitas Merek by Jessica Yang - WeBranding Global

Artsmuzeum Identitas Merek by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2023

Artsmuzeum Identitas Merek

by Jessica Yang - WeBranding Global

Client: WeBranding Global

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #142003

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artsmuzeum Identitas Merek

ArtsMuzeum nyaéta identitas merek anu diciptakeun pikeun toko kado online anu ngajual produk-produk anu aya patalina jeung seni. Identitas ieu ngahubungkeun seni sajarah jeung kahirupan modern. Logona ngagabungkeun wangun aksara gothic tapi kandel jeung pigura pasagi anu katémbongna terus tanpa aya tungtungna. Ngaranna disingget sarta disusun dina blok-blok kréatif, jeung aksara-aksarana disusun jadi hiji pola grafis tunggal anu diwangun tina rohang positif jeung négatif. Desain anu ringkes tur mantep ieu diterapkeun kana situs wéb, alat tulis kantor jeung bahan-bahan promosi.

The Recognition

About the A' Design Award Perak

Artsmuzeum Identitas Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Artsmuzeum Identitas Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Artsmuzeum Identitas Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
Dimensions & Packaging: ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
Tags: Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
Production Technology: With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
Design Challenge: It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
Research: ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
Inspiration: The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
Project Duration: June 2022 / New York City
Operation Flow: The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
Team Members: Creative Director: Jessica Yang
WBG Creative Center
Image Credits: WeBranding Global LLC