Prakrishi Kemasan Madu by Vishal Vora is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2023

Prakrishi Kemasan Madu

by Vishal Vora

Client: Prakrishi

A' Design Award Perak Winner in Bungkusan Category

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Verified Award Winner

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Colors

The Design

About Prakrishi Kemasan Madu

Prakrishi mangrupa desain kemasan pikeun genep rupa madu anu boga rasa béda-béda. Rangkéan ieu ngalegaan merek anu geus aya sarta ngajaga gaya minimalisna katut rohang bodas anu lega. Motif anu digayakeun dumasar kana jangjang lebah dijadikeun unsur visual utama. Motif ieu méré identitas anu mandiri kana rangkéan madu sarta ngabantu para pembeli ngabédakeun genep rasa éta dina rak toko. Unggal madu diwadahan dina botol kaca anu jangkungna 180 milimeter jeung rubakna 100 milimeter. Labél botol jeung panutup tutupna dicitak dina kertas bodas alami anu bertekstur.

The Recognition

About the A' Design Award Perak

Prakrishi Kemasan Madu mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Prakrishi Kemasan Madu diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Prakrishi Kemasan Madu mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)