Re Form Sét Perhiasan by Chow Tai Fook Jewellery Creative Centre

Re Form Sét Perhiasan by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Perhiasan Competition Category.

PerungguPerhiasan· 2023

Re Form Sét Perhiasan

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

A' Design Award Perunggu Winner in Perhiasan Category

15,196
Verified Award Winner
Verify Award Status for #142217

View at A' Design Award Press Release Award Badge

Colors

The Design

About Re Form Sét Perhiasan

Re:Form nyaéta sét perhiasan anu diwangun ku tilu manik geser jeung ranté. Manik geser biasana mangrupa bagian anu disumputkeun, dipaké pikeun ngatur panjang kalung jeung gelang. Re:Form ngarobah manik geser jadi elemen utama tina desain. Unggal manik bisa ditempatkeun di mana waé sapanjang ranté, ku kituna anu maké bisa ngabentuk kalung, gelang, atawa susunan lianna. Ranté sapanjang 36 inci mere leuwih ti 120 kombinasi, samentara ranté 18 inci mere sahenteuna 90 kombinasi. Sét ieu ngajak anu maké pikeun jadi bagian tina proses nyiptakeun, sarta ngadukung gaya anu basajan jeung tahan lila.

The Recognition

About the A' Design Award Perunggu

Re Form Sét Perhiasan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Re Form Sét Perhiasan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Re Form Sét Perhiasan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release