Dragon Boat Festival Fungsi Utama: Kotak Hadiah Cemilan by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Bungkusan Competition Category.
PerungguBungkusan· 2023
Dragon Boat Festival Fungsi Utama: Kotak Hadiah Cemilan
by Yanhui Zhang
Client: Wuhan Pufine Creative Technology Co., Ltd.
A' Design Award Perunggu Winner in Bungkusan Category
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The Design
About Dragon Boat Festival Fungsi Utama: Kotak Hadiah Cemilan
Téks Buku: Dragon Boat Festival mangrupa kotak hadiah cemilan anu dijieun pikeun ngahargaan hiji féstival tradisional Cina. Desainna némbongkeun adegan agung tina perayaan karajaan baheula, digambar dina gaya cetakan kayu rahayat tradisional. Kotakna dijieun ku téhnik pelat cetak industri sarta dibungkus ku lawon warna biru langit. Garis-garis emas ngagariskeun detil gambar, sarta aya pelat logam emas dipasang dina kertas emas di tengahna. Kotakna bisa dibuka ka dua arah anu silih tungtang. Genep kotak panjang disimpen di jero dina dua lapisan sarta bisa disambungkeun jadi hiji gulungan atawa ditembongkeun misah-misah.
The Recognition
About the A' Design Award Perunggu
Dragon Boat Festival Fungsi Utama: Kotak Hadiah Cemilan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Dragon Boat Festival Fungsi Utama: Kotak Hadiah Cemilan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Dragon Boat Festival Fungsi Utama: Kotak Hadiah Cemilan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
- Dimensions & Packaging
- Box size: 400mm long, 293mm wide, 153mm high
- Tags
- Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
- Production Technology
- The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
- Design Challenge
- As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
- Research
- The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
- Inspiration
- The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
- Project Duration
- The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
- Operation Flow
- The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
- Team Members
- Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli - Image Credits
- Li An
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