Q Sky Pilates Identitas Merek by Yuanyuan Yang

Q Sky Pilates Identitas Merek by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2023

Q Sky Pilates Identitas Merek

by Yuanyuan Yang

Client: Q Sky

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner
Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Identitas Merek

Q Sky Pilates nyaéta identitas merek anu dijieun pikeun studio Pilates. Hurup Q digambar salaku manuk anu hiber bébas di langit, ngahijikeun ngaran studio kana rasa hampang, bébas, jeung santai. Hurup tunggal ieu tiasa dianggo salaku grafis anu mandiri, sarta hurup anu sarua tetep konsisten jeung jinis hurup anu dipaké pikeun ngaran merek sacara lengkep. Identitas ieu diterapkeun kana papan pituduh rohangan, pakéan olahraga, gelas cai, jeung kartu kaanggotaan, diproduksi ku cara citak digital, citak saring sutra, jeung bordir. Ketepatan warna dina unggal bahan dijaga sacara hipu.

The Recognition

About the A' Design Award Beusi

Q Sky Pilates Identitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Q Sky Pilates Identitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Q Sky Pilates Identitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022