Lay's x Stranger Things Kemasan Kadaharan by PepsiCo Design and Innovation

Lay's x Stranger Things Kemasan Kadaharan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Édisi Kawates Competition Category.

PerungguÉdisi Kawates· 2023

Lay's x Stranger Things Kemasan Kadaharan

by PepsiCo Design and Innovation

A' Design Award Perunggu Winner in Édisi Kawates Category

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Verified Award Winner

Verify Award Status for #149733

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's x Stranger Things Kemasan Kadaharan

Lay's x Stranger Things nyaéta desain kemasan kadaharan édisi terbatas anu dijieun pikeun produk kentang goréng (chips). Kemasanna ngagunakeun warna hideung salaku latar, kalayan bulatan-bulatan konsentrik beureum anu mancar tina logo Lay's, ngaganti warna konéng caang anu biasana dipaké. Salah sahiji mahluk tina séri Stranger Things ditampilkeun bareng rahangna anu muka, sarta kukuna kasawang siga nyekel bungkusna. Logo Stranger Things dipasang tibalik di bagian handap, nuturkeun téma tina acara éta. Cabé anu seuneuan sarta hiji chip nunjukkeun rasa Flamin' Hot. Kemasan ieu dijual di sababaraha toko pilihan di Thailand.

The Recognition

About the A' Design Award Perunggu

Lay's x Stranger Things Kemasan Kadaharan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Lay's x Stranger Things Kemasan Kadaharan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Lay's x Stranger Things Kemasan Kadaharan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release