Dragon Spirit Chinese Baijiu Kemasan Botol Minuman Keras by Yingsong Chen

Dragon Spirit Chinese Baijiu Kemasan Botol Minuman Keras by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2023

Dragon Spirit Chinese Baijiu Kemasan Botol Minuman Keras

by Yingsong Chen

Client: Long Hun Liquor Industry (China) Co., Ltd

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

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Colors

The Design

About Dragon Spirit Chinese Baijiu Kemasan Botol Minuman Keras

Dragon Spirit Chinese Baijiu mangrupa desain kemasan pikeun minuman keras Cina. Desain ieu diideuan ku lukisan kuas ti Dinasti Song Kidul anu judulna Nine Dragons. Hiji naga tina lukisan éta némbongan dina botol, sarta sirah naga dijieun tina logam, ngarobah gambar tina dua diménsi jadi tilu diménsi. Sirah logam ieu digabungkeun jeung gambaran emas Walungan Chishui di handapeunana, anu ngagambarkeun naga keur ngucurkeun cai ti langit. Tutupna nyoko kana bentuk cap kaisar sarta ngandung tujuh cap. Bahan anu dipaké nyaéta kertas, PMMA, kaca, jeung logam.

The Recognition

About the A' Design Award Perunggu

Dragon Spirit Chinese Baijiu Kemasan Botol Minuman Keras mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Dragon Spirit Chinese Baijiu Kemasan Botol Minuman Keras diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Dragon Spirit Chinese Baijiu Kemasan Botol Minuman Keras minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The dragon from the "Nine Dragons" is used on the bottle. The dragon's head are made of stereometallic material. The combination of ancient paintings and metal dragons, the dragon from the two-dimensional space of ancient paintings to three-dimensional space which feels like the dragon has flown out of an ancient painting and leaped onto the paper.
The head of the dragon and the golden "Chishui River" below are cleverly combined, just like a dragon spitting water in the sky.
Dimensions & Packaging: 140mmx140mmx300mm
Production Technology: Paper, PMMA, glass, metal
Inspiration: Inspired by the Chinese brush painting "Nine Dragons" of the Southern Song Dynasty. The metal dragon's head was flying from the ancient painting. Combination of 2D and 3D space. The lid of the bottle is like Qianlong's imperial seal. 7 seals on it, including the 6 seals Qianlong put on the Nine Dragons.The other one is the seal of "Chen Rong",which pays tribute to this great artist. Chinese liquors are also the masterpieces of Chinese brewers, paying tribute to the spirit of the craftsman.
Team Members: Creative Director: Yingsong Chen
Illustrator: Huandi Li
3D: Wei Hu
Design: Huandi Li, Pan Wang

Read the Press Release