The National Gallery Fungsi Utama: Idéntitas Visual ku Meng Chu Huang

Karya The National Gallery Fungsi Utama: Idéntitas Visual ku Meng Chu Huang nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2024

The National Gallery Fungsi Utama: Idéntitas Visual

ku Meng Chu Huang

Pamenang A' Design Award Beusi dina Katégori Grafis

14,858

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #160417

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan The National Gallery Fungsi Utama: Idéntitas Visual

Téks Buku: The National Gallery mangrupa idéntitas visual anu dijieun pikeun galeri seni nasional di London. Idéntitas ieu ngagentos logo anu ngan ukur ngandelkeun tipografi jeung mangaruhan tanda grafis anu has. Logo anyar mangrupa bingkai L ganda anu dibentuk ku tujuh garis. Tujuh garis éta ngarujuk kana koléksi lukisan, anu ngawengku période abad ka-13 nepi ka abad ka-19. Logo ieu tetep bisa dibaca dina lebar minimal 0,75 inci. Wordmark némbongkeun penekanan kana kecap London pikeun ningkatkeun visibilitas dina pamilarian online. Tujuanana nyaéta sangkan galeri ieu leuwih gampang dikenal sacara internasional.

Pangakuan

Ngeunaan A' Design Award Beusi

The National Gallery Fungsi Utama: Idéntitas Visual mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. The National Gallery Fungsi Utama: Idéntitas Visual diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. The National Gallery Fungsi Utama: Idéntitas Visual dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Diménsi & Bungkusan: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Tag: Identity Design, Meng Chu Huang, The National Gallery
Téknologi Produksi: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Tantangan Desain: Transform a typography-based logo into an iconic logo.
Panalungtikan: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Inspirasi: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Durasi Proyék: This project started in Feburary 2023 and finished in May 2023.
Alur Operasi: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Anggota Tim: Meng Chu Huang
Krédit Gambar: Meng Chu Huang, 2023