Emas Grafis · 2024
Dotline Fungsi Utama: Identitas Korporat
- A' Design Award Emas 2024 in Grafis
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Fungsi Utama: Identitas Korporat
Téks Buku: Sistem identitas ieu dimimitian ku nyieun struktur usaha anu komprehénsif sarta visi parusahaan — Social Heroes pikeun ngailhaman visi parusahaan ka klién, staf, jeung calon-calonna, katut sakabéh jalma anu patali dina industri. Dotline nempo sakabéh staf anu datang pikeun mantuan dina kahirupan sapopoé batur salaku pahlawan. Logona mangrupa simbol grafis pahlawan anu keur ngalempédkeun jubah bari maju ka hareup, dirancang tina hurup, D tina "dots" + L tina "line." Kusabab Dotline nyadiakeun 7 katégori usaha, logona datang dina sistem warna 7 warna anu ngagambarkeun unggal katégori usaha, ditulis kalayan hurup mérek asli.
About the A' Design Award Emas
Dotline Fungsi Utama: Identitas Korporat mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Dotline Fungsi Utama: Identitas Korporat diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Dotline Fungsi Utama: Identitas Korporat nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
