Milk Easy Plus Pamuter Susu by Florian Seidl

Milk Easy Plus Pamuter Susu by Florian Seidl is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Pakakas Imah Competition Category.

PerakPakakas Imah· 2026

Milk Easy Plus Pamuter Susu

by Florian Seidl

Client: Lavazza

A' Design Award Perak Winner in Pakakas Imah Category

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Verified Award Winner
Verify Award Status for #183429

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Colors

The Design

About Milk Easy Plus Pamuter Susu

Milk Easy Plus nyaéta pamuter susu premium anu dirarancang ku Lavazza pikeun nyadiakeun cappuccino Italia anu asli di imah, ngagaduhan wangun anu kompak, ngeronjong, sareng antarbeungeut anu gampang dianggo anu diilhaman ku mesin Tabli. Ieu nawiskeun pamuteran panas sareng tiis, kalayan tutup anu transparan pikeun ngawaskeun kamajuan sareng gampang dibersihan. Produk ieu nonjol kusabab pangoperasian anu basajan, rarancang anu wani, sareng panggunaan plastik daur ulang post konsumén, bari ngajaga standar éstétika sareng kualitas anu luhur.

The Recognition

About the A' Design Award Perak

Milk Easy Plus Pamuter Susu mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Milk Easy Plus Pamuter Susu diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Milk Easy Plus Pamuter Susu mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This elegant frother was specifically designed to complete the Lavazza product range. It is both practical and simple to use. A few simple gestures to prepare a wide range of milk based beverages and it also works perfectly with plant based milk. With the touch of a button, you can switch between the different preparations. Hot milk, foamed milk, hot and cold cappuccino. The magnetic whisk is easy to remove and wash. The coated vessel can be rinsed and cleaned easily too.
Dimensions & Packaging: Dimensions: 110mm / 110mm / 210 mm
Weight: 1kg
Power 460W, Voltage 220-240, Frequency 50-60 Hz
Minimum milk capacity 90 ml, Maximum milk capacity 180 ml
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, coffee, espresso, cappuccino, latte, milk, frother, recycled plastic
Production Technology: main shell: injection moulded plastic (ABS)
coated milk container,
logo: pad printed
feet, UI, lid gasket: silicone rubber
Design Challenge: Milk Easy Plus has just been launched and is replacing a very successful product. The biggest challenges were a tight development process and conflicting requirements with regards to the volume of the internal milk container and the overall diameter.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed inhouse and is the second generation of the successful Milk Easy frother. The design of the compact, elegant shape is a natural evolution of Lavazzas form language and makes sure the product is in line with other important new products like the new Tabli product range. The Design is characterized by its classical appearance and simple operability.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about 18 months.
Operation Flow: Milk Easy Plus has a small footprint and will fit almost everywhere. The product is incredibly easy and intuitive to use. Just insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the button, you can switch between the different preparations. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte. Enjoy!
Patents: Design patent/registered design
Image Credits: Lavazza