Destination Paris Bercy Identitas Merek by Fanny De Bray

Destination Paris Bercy Identitas Merek by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2020

Destination Paris Bercy Identitas Merek

by Fanny De Bray

Client: Made For You

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Destination Paris Bercy Identitas Merek

Destination Paris Bercy nyaéta identitas visual anu diciptakeun pikeun hiji destinasi acara di Paris. Identitas ieu nampilkeun wewengkon Paris Bercy salaku tempat dimana para profésional sareng masarakat umum tiasa nyalenggarakeun acara. Konsépna dumasar kana catetan perjalanan sareng kartu pos liburan. Logona dicitak siga cap paspor sareng fungsina jadi label kualitas. Unggal mitra ditampilkeun ku logo dina wangun cap, ngabentuk hiji tanda tangan tunggal anu ngahijikeun rupi-rupi kaahlian. Wates warna biru, bodas, sareng beureum nginget-nginget amplop pos udara jaman baheula sareng pesona Perancis. Identitas ieu diterapkeun kana kartu nami, buklet, sareng situs wéb.

The Recognition

About the A' Design Award Beusi

Destination Paris Bercy Identitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Destination Paris Bercy Identitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Destination Paris Bercy Identitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging: Business card : 85 X 55 mm
booklet : A4
Tags: event, business, graphic design, paris
Production Technology: Logo
Business card
booklet
Web site
Inspiration: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits: Photographe : Maxime Huriez