Lithuanian Vodka Gold Desain Pangbungkus Vodka by Studija Creata

Lithuanian Vodka Gold Desain Pangbungkus Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2015

Lithuanian Vodka Gold Desain Pangbungkus Vodka

by Studija Creata

Client: Stumbras

A' Design Award Perunggu Winner in Bungkusan Category

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Colors

The Design

About Lithuanian Vodka Gold Desain Pangbungkus Vodka

Kamurnian sareng kajerihan mangrupikeun sipat utama anu ngagambarkeun kualitas vodka. Sipat-sipat éta kedah ditekenkeun nalika ngarebrand Lithuanian Vodka Gold – pamimpin pasar vodka di Lithuania. Dina waktos anu sami, sababaraha ciri identitas nasional diwanohkeun – nami Lithuanian Vodka sorangan nungtut pilihan ieu. Motif étnis otentik ditransformasikeun janten komposisi modern anu sederhana. Saatos kabeuratan labél heubeul dirusak pikeun nyiptakeun hiasan anu hampang sareng bolong-bolong, emas mimiti caang dina cara anu langkung elegan.

The Recognition

About the A' Design Award Perunggu

Lithuanian Vodka Gold Desain Pangbungkus Vodka mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Lithuanian Vodka Gold Desain Pangbungkus Vodka diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Lithuanian Vodka Gold Desain Pangbungkus Vodka minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas