Seotun Saram Identitas Perusahaan by Yangji Kim

Seotun Saram Identitas Perusahaan by Yangji Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2020

Seotun Saram Identitas Perusahaan

by Yangji Kim

Client: Seotun Saram

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner
Verify Award Status for #91596

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Identitas Perusahaan

Seotun Saram nyaéta identitas perusahaan pikeun hiji layanan anu nyambungkeun jalma-jalma anu néangan pitulung ka konsélor profésional. Ngaranna nujul kana saurang anu can mahér, sarta slogan-na nyebutkeun yén saban jalma mimitina cangkeul teu puguh. Hiji dongéng ngagambarkeun prosés konséling pikeun jalma-jalma anu can wanoh kana konséling. Carita ieu boga dua palaku: Seotun, hiji konséli anu keur nyalusur milarian jalan, jeung Gobukki, hiji konsélor anu laun tapi bisa dipercaya. Téksturkertas nu haneut, warna biru laut nu lirih tina langit peuting, sarta ikon-ikon gambar leungeun ngawangun sistem visualna. Maksudna nyaéta pikeun nembongkeun konséling minangka hiji hal anu ramah, haneut, sarta aman.

The Recognition

About the A' Design Award Perunggu

Seotun Saram Identitas Perusahaan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Seotun Saram Identitas Perusahaan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Seotun Saram Identitas Perusahaan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim