Sincha-Man Identitas Perusahaan by Donggyun Kang

Sincha-Man Identitas Perusahaan by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2020

Sincha-Man Identitas Perusahaan

by Donggyun Kang

Client: Sinchaman

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner
Verify Award Status for #91597

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sincha-Man Identitas Perusahaan

Sincha-Man mangrupa program identitas perusahaan anu dijieun pikeun jasa sewa jeung rental mobil skala leutik. Identitas ieu dijieun dumasar kana karakter pahlawan, sabab pahlawan geus loba dikenal ku simbol-simbolna. Ilustrasi, ikon, simbol jeung tipografi anu digambar ku garis biru anu tenang ngagambarkeun kajujuran, kapercayaan, jeung kagancangan. Motif anu nyaritakeun bunderan cahaya pahlawan ngadukung tema ieu. Unsur-unsur anu sarua dipaké sacara konsisten dina média online jeung offline. Identitas ieu boga tujuan pikeun méré merek anyar ieu pangakuan anu kuat jeung kesan anu hade dina pasar anu pinuh persaingan.

The Recognition

About the A' Design Award Perunggu

Sincha-Man Identitas Perusahaan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Sincha-Man Identitas Perusahaan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Sincha-Man Identitas Perusahaan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Dimensions & Packaging: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Tags: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Production Technology: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Design Challenge: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Research: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Inspiration: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim