Another Japan Yamagata Situs Wéb by Tsutomu Tojo

Another Japan Yamagata Situs Wéb by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Wéb Competition Category.

PerungguWéb· 2020

Another Japan Yamagata Situs Wéb

by Tsutomu Tojo

Client: Takamiya Hotel Group

A' Design Award Perunggu Winner in Wéb Category

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Verified Award Winner

Verify Award Status for #95346

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Another Japan Yamagata Situs Wéb

Perwakilan visual pikeun roh tradisional Jepang Jepang sareng fungsi hotél modern. Leuwih gampang pikeun ngintunkeun banding ngeunaan hiji hotel hotél nganggo gambar ti éta pikeun ngajelaskeun sacara rinci, anu langkung caket kana Zen Mind. Sadaya halaman wéb ieu ngan ukur aya pikeun nyebatkeun pesona hotél. Upami anjeun ngotéktak wéb ieu, anjeun pasti bakal kersa nganjang ka Yamagata.

The Recognition

About the A' Design Award Perunggu

Another Japan Yamagata Situs Wéb mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Another Japan Yamagata Situs Wéb diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Another Japan Yamagata Situs Wéb minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.
Dimensions & Packaging: This website is a responsive website.Provide users with the best display according to the screen size.
Tags: website, hotel, web design, japan, onsen, ryokan, resort
Production Technology: No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do.
Design Challenge: The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.
Research: We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals.
Inspiration: As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.
Project Duration: The project started in December 2016 in Yamagata, Japan.
Operation Flow: With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
Team Members: Tsutomu Tojo
Image Credits: Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.